Case Study - H & J Smith Outdoor World, Invercargill (Still in progress)

February, 2014

After working on Ballantynes in Christchurch, I was excited about designing the lighting for another big department store. This time it is H & J Smith's Outdoor World in Invercargill. It's always a challenge when lots of brands and departments are placed under the one roof.

One thing that has made this project interesting is the shape of the roof. Some of it is flat, some in the shape of a V and other areas are a cross between the two. It is important to maintain the character of the building, and roof in particular, while also showing off the merchandise in the best possible light. The space needs to feel exciting and unique, while also illuminating the goods for sale.

To do this, it is important to place the lights along the ceiling trusses in a way that doesn't make them obvious to the eye. So instead of placing them underneath the trusses for all to see I'm putting the fittings alongside them. This allows the uniqueness of the roof to come through, and create an exciting feel in the store below.

Another important part of the project is using different colour temperatures to light the merchandise. For example, the clothing department requires a warm temperature to attract people, while the gym equipment will be lit with a cooler light to make it sparkle. Warren and Mahoney are also heavily involved in this project. As always, they are a pleasure to work with.

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Lighting Council New Zealand
Illuminating Engineering Society of Australia and New Zealand
New Zealand Green Building Council
Standards New Zealand
Association of Lighting Designers
Pure Advantage - Green Growth for Greater Wealth
New Zealand Retail Interior Association
Canterbury Employers´ Chamber of Commerce